Three Steps to Creating Your Ultimate Personal Branding Online
Today is a little bit of a digress from the 27 sources of traffic and leads series. This started while I was listening to a daily wake up call podcast for home business owners over in our secret community. Anyway, while figuring out what to listen to I came across this podcast training. And although I had previously spoken about branding yourself online as a home business owner. I figured that this time it was a complete game changer for me. So I decided to write another blog post explaining the basics of branding yourself online.
So by the end of this post you will know what it takes for branding yourself online.
P.S: This post is not about creating lead capture pages and blogs. We have different training for that. Click here to find out more.
So let’s get started;
Figure out who you are talking to
The first step is figure out who your audience is and what message you will be sending to them. See the message is not so much of an issue as compared to the receiver at this point. Most of us know the message we want to send out there anyway. What most people worry about the most is the audience and how they perceive us. So the answer is to first know who you want listening to your message. In some cases called creating a customer avatar. to do this you need to think about that one customer or person you believe and know you can share value to. Once you can figure out who that one person is, and talk to that person. The reason is there are a lot of people who a like that very person you are talking to. The way I make this easy for myself is this; I take into account MOST of my best customers. This is an indicator that I keep attracting that kind of person. These are the people to talk to.
Find your voice and get it out to the masses
With online finding your voice is quite easy. This is finding the medium you will use to connect and pass your message across you to your audience. A very good resource is using facebook live as to send your message to your audience. This could be the strategy you will be using and there are many out there. However facebook live is a great place to start getting your message out there online.
The secret sauce that ties everything together is being yourself. Here’s one that I heard in this training that moved me. As we are looking for acceptance we are becoming more invisible to the world.
“The effect you have on others is the most valuable currency there is.” – Jim Carrey