How To Use Direct Selling Strategies Online To Gain More Influence On Your Audience For More Sales In Your Small Business
Today I will be sharing with you direct selling strategies online that will change the way you prospect if applied properly. This is part 3 of how to build any business online using 5 major strategies I shared last week. If you represent you business online at all you need to understand that generating leads is one of the most important activities in your business. The money is in the list – so bear in mind that as you use these two strategies you build your list alongside.
First lets look for the direct selling definition;
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. https://en.wikipedia.org/wiki/Direct_selling
Wikipedia makes mention of the party plan idea – here’s where you invite friends or contacts over for a small house party while exposing the product you are promoting. This is a very smooth way of exposing as most people will respond to a party invitation rather than a boring business invitation.
One-on-one demonstrations explain themselves. I find this to be more effective and although you exposure is limited you can focus on one person at a time. Its more personal and most people are opened and honest this way.
Today’s post focuses on internet sales using one-on-one methods. I will be sharing two major platforms you can use to start direct conversations and explain your company product.
So let’s get started;
2 Highly Effective Direct Selling Marketing Strategies Online
- One to one using Social Media: most network marketers use this very strategy but 99% of us do it wrongly. There are some do’s and don’ts on social media if you will be using that for your 1-on-1 demonstrations. Refer to this post about using social media to build small business online. This is where you get in touch with people by sending them a direct message regarding your proposition. You set an appointment if that permits or if your company product permits you do a product demonstration or business exposure online (I usually would use skype).
- Craigslist: this is a great source for direct sellers and home business owners. Step by step video coming up soon!