Two Highly Effective Ways to Use Facebook for Business You Probably Don’t Want to Miss
There are two effective ways by which you can use facebook to promote your business. First of all understand that facebook is a great place to brand yourself (if you are a home business owner or self employed) and a great place to reach more people.
There are basically two highly effective ways of promoting your business I will cover that in a minute. However you may be wondering why facebook;
Why Use Facebook for Busines
There is not much to be said about this subject because I do not believe it is even up for debate. As at today 30 August 2016 facebook currently has over 1 billion users with 700 million daily active users. And the average user spend 8 hours min a month of the network. This means serious exposure for your business. Secondly facebook does not only hold data about users but they also hold behavioural data. This means you can target your audience with more precision. You can read more on facebook stats in the resource links below.
Facebook for Business Tips
In today’s blog post I will be sharing with you on using facebook for business. This could could be for any business you may find yourself in. Bearing in mind facebook really was not built originally for business and marketing.
This is the first episode in my series 27 Unusual Lead and Traffic Sources. This series will last for 27 days explaining all the 27 traffic and lead sources. However today its all about the effective way to build business on facebook.
Just in case you want to know how to setup your business on facebook read the section on setting up facebook for business below.
Setting up Facebook For Business
First to facebook personal profiles are not allowed to be used to advertised any kind of business. This is why you cannot place ads on facebook just using your facebook profile. Facebook experts that if you are going promote your business using facebook, you seperate it from your personal profile.
To setup facebook for business you need to start a fan page. Although this will be affiliated to you facebook profile it does not facebook keeps it private. It is only meant for admin purposes. Click here for quick step by step guide on starting a facebook fan page for your business. Alternatively if use this if you are looking for facebook for business sign up.
Two Effective Ways To Use Facebook For Your Business
- Free way using your personal profile and your fan page. This will be a lot of work and an uphill climb. You see facebook has built a brilliant platform to help brand ourselves and our businesses. They have thought extensively into how to infuse businesses onto the platform without ‘messing up’ the community. So you could say facebook is very protective over its users and the platform. This is because facebook decides who sees your post and who does not. So long as you are not paying for ads or “boosting your posts” facebook has every right to do so. This is not good most times, especially for the home business owner. Refer to the video below;
- Paid way of promoting using your fanpage
This is facebooks perferred route because you pay for ads to promote your business. I remember back in the day people could even purchase likes to fan pages from external sources. Check out this quick video.
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